UPWARD, Inc. (Location: Chuo-ku, Tokyo; President and CEO: Ryosuke Kaneki; URL: https://upward.jp), whose mission is to "Innovate the last one mile in the field," announced on July 13, 2022, that it has been selected for "Microsoft for Startups Founders Hub," a startup support program provided by Microsoft Corporation (Headquarters: Redmond, Washington, USA; CEO: Satya Nadella; URL: http://www.microsoft.com/ hereinafter referred to as Microsoft).

This selection will promote the expansion and sophistication of the sales engagement service "UPWARD," which uses Azure as a partial foundation. Furthermore, by strengthening collaboration with Microsoft products, we will improve the user experience (UX) for sales representatives and promote DX at the point of contact with the sales field.
"Microsoft for Startups Founders Hub" is a startup support program that Microsoft has been offering in North America since October 2021. Since April 2022, it has been expanding in the Asia region, and startup companies selected for this program will receive comprehensive support, including financial support for Microsoft products such as Azure, technical and business mentoring by specialists, and joint promotion.
For more information on Microsoft for Startups Founders Hub, please visit here.
UPWARD, Inc., which develops and provides services that can be "really" used in the field of sales, announced in January 2022 that it has adopted Azure, which has high availability and scalability, as part of its application development platform. Customer contact data such as telephone calls, visits, and online meetings during sales activities accumulated in UPWARD can be seamlessly linked with Microsoft's cloud services such as Microsoft Dynamics 365, enabling analysis of customer contact data using Microsoft Power BI and hybrid work with Microsoft Teams. We will realize the DX promotion at the sales field starting point and strongly promote sales innovation by realizing the DX promotion framework "Digital Feedback Loop" advocated by Microsoft.

For more information on the new world of sales that UPWARD and Microsoft will realize through seamless integration of business applications, please see the interview here.
https://www.upward.jp/weblog/microsoft-upward1
Interview Participants:
Mr. Shuto Tejima, Executive Officer, General Manager of Industry & Manufacturing Business Headquarters, Microsoft Japan Co., Ltd.
Ryosuke Kaneki, Representative Director, President and CEO, UPWARD, Inc.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
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