UPWARD is a team that continuously strives to create a world where field workers around the globe are not constrained by location or time, and can engage in truly creative work.
Born in Tokyo in 1973. An expert in GIS (Geographic Information Systems) and LBS (Location-Based Services), he founded UPWARD in 2016—a mobile SaaS solution for field sales that highly integrates Salesforce with LBS. Adopted by approximately 450 companies globally, primarily large enterprises, it now holds the top market share in Japan as an "AI Agent Service" specialized for field sales.He has received numerous IT awards from Salesforce, Microsoft, Forbes JAPAN, and others.
Graduated from the Faculty of Economics at the University of Tokyo. Joined Nomura Securities Co., Ltd. in 2006, and after engaging in branch sales and marketing operations for bonds and derivatives, he was in charge of financial accounting operations. Joined Mitsui Bussan Co., Ltd. in 2014. After being in charge of financial planning and treasury in Tokyo, he was involved in general financial operations as Deputy General Manager in Singapore. Holds US Certified Public Accountant and Securities Analyst qualifications. Joined UPWARD in December 2019. Currently resides in Singapore.
A graduate of Hitotsubashi University. At Mitsubishi UFJ Bank, he was involved in the acquisition of Ayutthaya Bank, the formulation of mid-term management plans, and the development of strategies for Asian markets. He joined UPWARD in 2022. He successfully secured challenging late-stage funding, stabilizing the company’s financial foundation. In addition to overseeing financial strategy, he currently leads overseas operations—primarily in the APAC market—and drives growth on a global scale.
A graduate of UCLA. After working at Trend Micro, he joined Salesforce.com (now Salesforce Japan), where he held positions including Sales Director and Branch Manager. He joined UPWARD in 2021. While primarily leading sales strategies for enterprise clients, he also serves as an evangelist, promoting DX and AX to maximize the results of field sales.
A graduate of Chuo University. At Nomura Research Institute, he was responsible for overseeing large-scale system renovation projects. He joined UPWARD in 2019. He has led the Customer Success team and has extensive knowledge of our clients and their use cases. He assumed his current position with the goal of directly translating user experiences into product development. He is dedicated to creating AI agents that truly meet the needs of the field, always from the customer’s perspective.
Graduated from Tokyo University of Science and holds a Master of Science from the University of Tokyo. Led numerous cloud development projects at NTT Laboratories, Accenture, and Amazon Web Services Japan. Joined UPWARD in 2023. Oversees the development of proprietary technologies combining geospatial data and AI, and spearheaded the acquisition of patents for technologies such as “Elastic Geofence AI” and “Presence Detection × Speech Analysis.”
Holds a Ph.D. in Engineering from Nagoya University.
A graduate of Kansai University. After working in retail sales at a major securities firm, he joined UPWARD in 2020. As a top salesperson, he has built a strong track record, including setting a new annual sales record in the small and medium-sized enterprise (SME) segment. In 2025, he became the youngest-ever Head of Sales. In addition to driving sales strategies, he leads organizational reforms designed to maximize results.
Graduated from Hyogo Prefectural University. After working at a health tech company, he gained experience launching new businesses at a real estate tech company. He joined UPWARD in 2019. Following a stint in sales, he led efforts to strengthen customer success (CS) during the COVID-19 pandemic. While supporting enterprise clients, he has directed the development of the company’s organizational foundation and the establishment of a scalable CS framework.
A graduate of Keio University. At Salesforce.com (now Salesforce Japan), he served as the first CSM hired directly out of college for approximately 10 years, supporting hundreds of companies in adopting CRM and transforming their business operations. In 2025, he joined UPWARD after being inspired by the value and potential of its products. He is currently leading efforts to reform the CS model, primarily in the SMB (small and medium-sized business) sector.
A graduate of Rikkyo University. He co-founded Ptmind in 2010. The company developed a SaaS platform for digital marketing support, primarily in Asia, and expanded its user base to over 200,000 worldwide. He joined UPWARD in 2026. He leads “marketing activities aligned with sales strategies” that go beyond lead generation to focus on closing deals.
After handling venture capital operations in Japan and the U.S. at Fujitsu and Mitsui & Co., he served as Japan Representative for Globespan Capital Partners and Salesforce Ventures. He joined DNX Ventures in 2015 and currently serves as Managing Partner and Japan Representative. He holds a Ph.D. from Doshisha University and graduated from the Wharton School of the University of Pennsylvania.
Graduated from the University of Tokyo, Faculty of Agriculture. Joined Kirin Brewery in 1983. Engaged in beer production and quality control, then gained experience in new business development and launch (including in Brazil) and M&A.Served as President of the Indonesian joint venture company in 2009, Head of the Intellectual Property Department at Kirin in 2013, Managing Executive Officer and Head of the Production and SCM Division at Mercian in 2014, and Full-time Auditor at the same company in 2017. Appointed as Full-time Auditor at UPWARD in 2021.
After completing the Graduate School of Advanced Judicial Studies at Osaka University, he worked as an attorney for five years. At the Kanto Local Finance Bureau and the Securities and Exchange Surveillance Commission, he gained extensive experience in a wide range of duties, including off-site monitoring of securities firms, on-site inspections, transaction reviews, and investigations into unregistered activities. Currently, while working again as an attorney at Dojima Law Office, he also serves as an outside director and auditor for various companies. In 2025, he assumed the position of part-time auditor at UPWARD.
Graduated from Kyoto University Faculty of Law. Practiced as an attorney at a major international law firm (Morrison & Foerster Foreign Law Office (Ito Mitomi Law Office)), specializing in corporate legal affairs, and at the Kanto Local Finance Bureau of the Ministry of Finance, which oversees and inspects financial institutions, before establishing his own practice. Founded Unite Law & Accounting Office in 2015 and became its managing partner. Provides legal services to various startups and financial institutions.
Since its founding, UPWARD has specialized in location information acquisition technology and has been involved in the construction of many business systems as a leading company in Japan. Based on this knowledge and technological capabilities, we continue to evolve into a globally applicable SaaS by refining products for field workers, focusing on mobility.
