(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter referred to as "UPWARD") announces the opening of a new office in Bangkok, Thailand, for the purpose of business expansion in Southeast Asia. To commemorate the opening, UPWARD held a ceremony inviting local customers, investors, and partner companies.
UPWARD has been in the Southeast Asian market since 2023, helping fieldworkers, including outside salespeople, and their management improve operational efficiency. In response to growing demand, especially in Thailand, UPWARD decided to establish a new base in Thailand as a hub for developing the Southeast Asian market.
Bangkok Location: 952 Ramaland Building, Room No. 22, 13th Floor, Rama 4 Road, Suriyawong, Bang Rak, Bangkok 10500
With the rapid spread of mobile devices in the Southeast Asia region, there is growing interest in the use of mobile devices to streamline and visualize sales activities. Management of customer information and reporting of visiting activities have not been sufficiently digitized, and many managers with large numbers of field workers have voiced the problem of not being able to grasp how their staff is conducting their visiting activities. On the other hand, in the outbound field, traffic congestion is serious, especially in the Bangkok metropolitan area, and there is a growing need for efficient planning of visit routes and direct reporting and information sharing from the field. Against this backdrop, the use of mobile-based solutions for real-time visualization of sales activities and operational efficiency is expected to expand rapidly in the Thai market in the future.
Starting from Thailand, we will build a robust system in implementation support and assistance to our customers in the Southeast Asian region and accelerate our global expansion.
To commemorate the establishment of UPWARD's Bangkok, Thailand office, a ceremony was held there on Friday, August 29, 2025. The ceremony was attended by Mr. Ryoichi Kojima, Operations Director of PT. (SECOM Indonesia), users of our products, investors, and others were invited to hear about our future global strategy and to learn more about UPWARD Meets, a mobile-based activity management service developed for the Asian market.
For more information on "UPWARD Meets," please visit: https://upward.jp/info/20250902/
Since our founding in 2016, we have believed that UPWARD's technology should not be limited to the domestic market. Based on our unique location-based technology, we have refined it into a simple, intuitive UI and focused on a global platform that can be used around the world. And we are now in an era where people around the world are conducting business centered on mobile devices. In Southeast Asia, in particular, the majority of people start their businesses without a PC, using only a smartphone, and we feel that the mobile-based "UPWARD Meets" is a great fit.
In the future, we are considering the development of an AI voice analysis function that supports multiple languages and an AI scanning function that can convert documents into data simply by photographing them, and we believe that Product-Led Growth (PLG) will be realized in the future. We aim to complete the PLG model as quickly as possible and make it an indispensable service for field workers around the world.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
PR TEAM, CORPORATE GROUP HEADQUARTERS, UPWARD CO.
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