To free the potential of fieldworkers from
all constraints.
And to bring out creative ideas and turn them into power to accelerate the growth of
companies and society.
That is the raison d'etre of UPWARD.
Make DX more intuitive.
More optimal encounters with customers.
Make engagement stronger.
UPWARD is transforming.
We are committed to your success.
Always a challenger, always with an initial mindset.
Always be fair to everyone.
UNADORNED, SIMPLE, AND MAJESTIC. THE CORPORATE LOGO EXPRESSES UPWARD'S SPIRIT TO DELIVER ESSENTIAL VALUES THAT ARE APPLICABLE NOT ONLY IN JAPAN BUT ALSO GLOBALLY.
THE DESIGN OF THE PIN, WHICH SYMBOLIZES UPWARD'S UI/UX, IS USED AS THE BRAND SYMBOL. THIS ICON EXPRESSES THE INDIVIDUALITY OF THE PRODUCT, WHOSE STRENGTH LIES IN ITS UNIQUE LOCATION-BASED TECHNOLOGY.
BLUE, WHICH EVOKES THE IMAGE OF THE SKY, IS TRULY THE COLOR OF FIELD WORKERS. WE DEFINED "UPWARD BLUE" AS A POSITIVE COLOR THAT STIMULATES CREATIVITY IN THE FIELD.
