Unleashing the potential of field workers from
all constraints.
To spark creative ideas and accelerate the growth of companies and society.
This is the reason UPWARD exists.
Making DX more intuitive.
Making customer interactions more optimal.
Making engagement stronger.
UPWARD is innovating.
We are committed to our customers' success.
Always be a challenger, with the mindset of a beginner.
Always approach everyone with fairness.
Our corporate logo expresses UPWARD's spirit of aiming to deliver essential value that is not only unique to Japan but also globally applicable: unadorned, simple, and dignified.
The brand symbol is a pin motif symbolizing UPWARD's UI/UX. It is an icon that represents the individuality of a product that excels in proprietary location information technology.
The blue that evokes the sky is truly the color of field workers. We have defined it as "UPWARD BLUE," a positive color that stimulates creativity in the field.
