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UPWARD Obtains Patent for 'Elastic Geofence AI,' a New Technology Further Improving the Accuracy of Stay Detection for Field Sales

Speed registration in approximately one month from application, further advancing presence detection for field sales

UPWARD, Inc. (Location: Chiyoda-ku, Tokyo; Representative Director and CEO: Takayuki Kaneki; hereinafter UPWARD) is pleased to announce that its proprietary technology, 'Elastic Geofence AI,' which dramatically improves the accuracy of presence detection in field sales, has been granted a patent in approximately one month from the application date of July 2025. The acquisition was achieved in a short period due to the evaluation of the novelty and clarity of the application's content.

With this, UPWARD has further established its technological advantage in the field of automating and streamlining sales activities using AI.

Overview of the Patent

Patent Number: Patent No. 7745145
Registration Date: September 18, 2025
Name of Invention: Information Processing Device, Information Processing Method, Program, and Information Processing System
Patent Information: https://www.j-platpat.inpit.go.jp/c1801/PU/JP-2025-113882/10/ja

Background and Purpose of Technology Development

Until now, UPWARD has provided technology that automatically records presence by setting a geofence (a virtual geographic boundary line) around the customer's location and detecting entry and exit. This technology allows sales representatives to easily report activities from their mobile devices based on automatically detected location information, without having to search for customers. By deploying geofences only when movement is detected and activating the application only when presence is determined, we have created a mechanism that minimizes battery consumption and communication volume on the device, enabling both ease of use in the field and reduced burden on the device.

However, with conventional technology where the center and radius of the geofence are fixed, manual adjustments were necessary depending on the actual site area, density, and visit patterns.

  • Difficult to detect actual presence within a large facility.
  • Detection overlaps in densely populated areas such as urban districts.

Features of 'Elastic Geofence AI'

This technology allows AI to learn from the location information history and geographic space information of user activities, and optimizes the center and radius of the geofence for each user. Its main feature is the ability to freely expand and contract the detection range, true to its name 'Elastic,' according to the sales style and visit patterns of the 담당자. This ensures that activity information in the field is automatically recorded more accurately and in line with the actual situation.

Details of this technology are introduced in the following article.
https://zenn.dev/upward_nakata/articles/04a46b5b71cc9d

UPWARD: Transforming the Last Mile for Field Workers

UPWARD is a sales support service with AI at its core, specifically designed for field sales and door-to-door 영업. We offer automatic recording of customer touchpoints and various AI functions tailored for field sales, utilizing our patented 'Advanced Geofencing Technology.' With over 400 companies, including Kubota and Shizuoka Bank, adopting our solution, primarily major corporations that consider face-to-face interactions with customers as a key sales channel, UPWARD is utilized as a next-generation 영업 DX platform.
Service Site: https://upward.jp/
UPWARD Introductory Material: https://upward.jp/downloads/allservicematerials/

Please watch the following video for an overview of UPWARD's AI features.

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

About Us

Company Name

UPWARD, Inc.

Location

Marunouchi 1-4-1, Chiyoda-ku, Tokyo 100-0005 Marunouchi Building 26th Floor

Representative

Representative Director & CEO: Ryosuke Kaneki

Founded

July 2016

Capital Stock

1 Billion Yen

Business Description

Development and provision of the sales engagement service "UPWARD"

Media Inquiries

UPWARD, Inc., Corporate Group Headquarters, PR Team

Tel

03-6897-3683

Mail

pr@upward.jp

*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.

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Please feel free to inquire about UPWARD's services and company information.We welcome your questions.