UPWARD, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryosuke Kaneki; hereinafter referred to as UPWARD) is pleased to announce that Hiroya Shimonono, who has been serving as Executive Officer, has been newly appointed as Director and CFO, effective January 1, 2025, with the aim of strengthening its management and control systems in anticipation of a future listing.

Graduated from Hitotsubashi University with a degree in Economics, joined Mitsubishi UFJ Bank in 2005, working as a foreign exchange trader in Tokyo and Singapore. Then worked in Bangkok, responsible for the acquisition and integration of Ayutthaya Bank. Joined UPWARD in April 2022.
UPWARD's mission is to "revolutionize the last one mile in the field," focusing on the most challenging area of digitalization: the offline domain. We are committed to providing value to our clients. Since joining the company, my empathy for this mission has only grown stronger. I am convinced that the intuitive DX that UPWARD aims for is an essential element for the future of society. UPWARD is poised to further assist our clients as a category leader, contributing to increased corporate value. We appreciate your continued support.
I am very pleased to announce that Hiromasa Shimonno has been appointed as a Director of our company. Since joining UPWARD, he has fully utilized the strategic thinking and business skills cultivated throughout his career to oversee all corporate operations, including business strategy, finance, and human resources, leading UPWARD to its next stage of business development. By welcoming Mr. Shimonno as an official member of our management team, we will unite under the mission of "revolutionizing the last one mile in the field" to achieve further business growth and enhance corporate value.
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
UPWARD Co., Ltd. Corporate Headquarters, PR Team
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