INTRODUCTION OF UPWARD HAS APPROXIMATELY DOUBLED ACTIVITY DATA ENTRY - CASE STUDY OF NIPPON LIQUOR CO., LTD.

ON MAY 29, 2025, UPWARD INC. (HEADQUARTERS: CHIYODA-KU, TOKYO; CEO: RYUSUKE KANAGI; HEREINAFTER REFERRED TO AS UPWARD) PUBLISHED AN INTERVIEW ON ITS OFFICIAL WEBSITE ABOUT THE USE OF "UPWARD" IN PROMOTING SALES DIGITAL TRANSFORMATION (DX) AT NIPPON LIQUOR CO., LTD. (HEADQUARTERS: CHUO-KU, TOKYO; PRESIDENT AND CEO: KAZUHISA NISHIMURA; HEREINAFTER REFERRED TO AS NIPPON LIQUOR). THIS ARTICLE INTRODUCES THE BACKGROUND TO THE INTRODUCTION OF UPWARD, AS WELL AS THE RESULTS OBTAINED THROUGH ITS USE, SUCH AS A SIGNIFICANT INCREASE IN THE NUMBER OF ACTIVITY DATA ENTRIES AND ENHANCED CROSS-DEPARTMENTAL COLLABORATION, ALONG WITH ACTUAL FIGURES AND VOICES FROM THE SALES FIELD.

SINCE ITS ESTABLISHMENT IN 1963, NIPPON LIQUOR HAS BEEN A SPECIALIZED TRADING COMPANY THAT HAS CAREFULLY SELECTED, IMPORTED AND SOLD WINES THAT ARE HIGHLY REGARDED BY HOTELS AND RESTAURANTS AROUND THE WORLD, UNDER THE PHILOSOPHY OF "FINE WINES FROM AROUND THE WORLD." IN SALES ACTIVITIES, THE COMPANY PLACES EMPHASIS ON DEEPENING RELATIONSHIPS OF TRUST WITH A WIDE RANGE OF CUSTOMERS, INCLUDING SUPERMARKETS, HOTELS AND RESTAURANTS, THROUGH FREQUENT VISITS AND PROPOSALS BASED ON SPECIALIZED KNOWLEDGE, LEADING TO CONTINUED BUSINESS AND INTRODUCTIONS TO NEW CUSTOMERS. THE COMPANY HAS INTRODUCED UPWARD AS A PLATFORM TO SUPPORT THESE SALES ACTIVITIES, AND IS WORKING TO IMPROVE BUSINESS EFFICIENCY AND THE SOPHISTICATION OF SALES PROCESSES.

■ MAIN EFFECTS OF INTRODUCING UPWARD

・Improve work efficiency and data entry rate simultaneously by utilizing mobile devices
By utilizing the mobile app's stay detection and business card scanning functions, data can be easily entered when employees are out or on the move. Compared to the previous Excel operation, the amount of work required after returning to the office has been significantly reduced, and the number of activity data entries has roughly doubled in the six months since the introduction.
・Optimize regular contact by visualizing activity data
By increasing the number of data entries, the company was able to visualize the contact situation with customers, which had been an issue. Furthermore, by utilizing the location information of customers provided by UPWARD, it became easier to plan optimal visits, facilitating the building of customer relationships.
・Strengthen internal collaboration by centralizing customer information
By sharing customer information and sales negotiation status on UPWARD, communication between sales and office staff has become more active. In addition, by eliminating the dependency of information on individuals, the previously burdensome handover process has become more efficient.
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Nippon Liquor plans to further utilize UPWARD in the future to not only further improve the efficiency of its sales activities, but also to establish a system that allows sales representatives to autonomously optimize their actions based on data.

■Details of the case study : https://upward.jp/case/nipponliquor/

■ "UPWARD" revolutionizes the last mile on-site
UPWARD is a sales support application specialized for outside and visiting sales. It utilizes core technologies of geospatial information system (GIS), patented stay detection technology, and AI to automate input work into customer relationship management system (CRM) and optimize visiting routes. It has been introduced in over 400 companies, including Kubota and Shizuoka Bank, mainly major companies whose main sales channel is face-to-face contact with customers, and is used as the foundation for sales digital transformation.
Service site: https://www.upward.jp/
"UPWARD" introduction materials: https://upward.jp/downloads/allservicematerials/

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