UPWARD, Inc. (Location: Chiyoda-ku, Tokyo; President and CEO: Takanori Kaneki; hereinafter UPWARD) officially released an interview on its website on May 29, 2025, regarding the use case of "UPWARD" in promoting the sales digital transformation (DX) of Nippon Liquor Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Kazuhisa Nishimura; hereinafter Nippon Liquor). This article introduces the background of UPWARD implementation and the results achieved through its use, such as a significant increase in the number of activity data inputs and strengthened cross-departmental collaboration, with actual figures and voices from the sales front lines.
Since its establishment in 1963, Nippon Liquor has been a specialized trading company that imports and sells carefully selected wines highly regarded in hotels and restaurants worldwide, based on the philosophy of "Fine wines from around the world." In sales activities, we value deepening trusted relationships with various customers such as supermarkets, hotels, and restaurants through meticulous visits and proposals based on specialized knowledge, leading to continuous transactions and introductions of new customers. UPWARD has been implemented as a foundation to support these sales activities, and we are working to improve operational efficiency and enhance sales processes.
・Improved Operational Efficiency and Data Input Rate Simultaneously Through Mobile Utilization
Utilizing the mobile app's stay detection and business card scanning functions, data can be easily entered during outings or while traveling. Compared to conventional Excel operations, this significantly reduces post-return work, and the number of activity data inputs has approximately doubled in the six months since implementation.
・Optimized Regular Touchpoints Through Visualization of Activity Data
The increase in the number of data inputs has enabled the visualization of contact status with customers, which had been an issue. Furthermore, by utilizing the customer location information provided by UPWARD, it has become easier to create optimal visit plans, promoting customer relationship building.
・Strengthened Internal Collaboration Through Unification of Customer Information
Sharing customer information and negotiation status on UPWARD has 활성화된 communication between sales and internal staff. In addition, the elimination of information silos has led to the efficiency of handover operations, which had previously been a heavy burden.
Nippon Liquor plans to further utilize UPWARD to improve the efficiency of sales activities and to prepare a system that allows sales representatives to autonomously optimize their actions based on data.
■ Detailed Use Case: https://upward.jp/case/nipponliquor/
■ "UPWARD" Revolutionizing the Last Mile in the Field
UPWARD is a sales support application specialized for field sales and visits. By utilizing our core technologies, including Geographic Information System (GIS), patented stay detection technology, and AI, we automate input operations to Customer Relationship Management (CRM) systems and optimize visit routes. With over 400 companies, including Kubota and Shizuoka Bank, primarily major corporations that use face-to-face contact with customers as their main sales channel, UPWARD is used as a foundation for sales DX.
Service Site: https://www.upward.jp/
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
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