UPWARD, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shoji Kaneki; hereinafter referred to as "UPWARD") has published an interview on its official website regarding the use case of "UPWARD" in promoting sales DX at Sansei Landic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takashi Matsuyama; hereinafter referred to as "Sansei Landic") in June 2025. This article specifically introduces everything from the decision to implement UPWARD, to the reduction of administrative tasks, and concrete implementation effects such as improved on-site motivation.
Case Study Article: https://upward.jp/case/sansei-landic/
Sansei Landic is primarily engaged in the "Real Estate Revitalization Business," which involves purchasing real estate with complex rights issues, such as leasehold land*1 and tenanted properties*2, conducting rights adjustments, and reselling the properties. The company operates nationwide. Sales activities are centered around real estate companies and tax accountants with deep relationships with landowners and owners, requiring advanced negotiation skills and specialized knowledge. Consequently, there is a tendency for know-how to become personified, making organizational activity management crucial.
Before implementing UPWARD, the activity information that was entered needed to be aggregated and analyzed separately, which created a significant operational burden. To address this issue, we decided to implement "UPWARD," which allows for the real-time aggregation and visualization of activity data.
*1: "Leasehold land" refers to land where the owner leases the land to a third party (the lessee), who then builds and uses a building on the land. Due to the complexity of rights and the difficulty of free use, the asset value is generally assessed lower.
*2: "Tenanted property" refers to a dilapidated building with tenants. Reconstruction is necessary, but free use is difficult due to the presence of residents.
For details on "leasehold land" and "tenanted property," please see here: https://www.sansei-l.co.jp/about/
Monthly aggregation tasks are automated, improving management efficiency
Because data entered from the mobile app is automatically reflected in the dashboard, the monthly aggregation of the number of visits and transactions, which was previously done manually, is no longer necessary.
Accumulation of activity data enables action review and improvement
The accumulation of daily activity data allows for the review of actions that were difficult to perform in the past, such as "how many visits were made in the past," and has increased the number of activities.
Visualizing results with a playful map function improves motivation
Visualizing the results of activities by color-coding the destinations to be visited and the destinations that have been visited on the map, and incorporating game-like elements into sales activities, has led to voices from the field saying, "Sales activities can be fun."
Sansei Landic plans to continue promoting the use of UPWARD and further advance the collection and accumulation of sales information.
"UPWARD" is an AI-based sales support service specialized for field sales and visiting sales. It provides automatic recording of customer contacts using our patented "advanced geo-fencing technology" and various AI functions specialized for field sales. It has been implemented in over 400 companies, mainly large enterprises that use face-to-face contact with customers as their primary sales channel, including Daiwa House Industry and Century21 Japan, and is used as a next-generation sales DX platform.
Service Site: https://upward.jp/
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
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