(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") will publish on its official website an interview with Sansei Landic Co. (headquartered in Chiyoda-ku, Tokyo; Takashi Matsuzaki, President; hereinafter "Sansei-landic") on the promotion of sales DX. In this article, we introduce the specifics of the case, from the deciding factors that led to the introduction of UPWARD to the concrete effects of the introduction, such as the reduction of incidental work and the improvement of on-site motivation.
Case study article: https://upward.jp/case/sansei-landic/
Sansei-LANDIC operates nationwide, focusing on the "real estate revitalization business" in which it purchases real estate with complicated rights relationships, such as land with leasehold interest*1 and vacant land*2, and resells them after adjusting the rights. The main focus is on sales activities to real estate companies and tax accountants that have close relationships with landowners and owners, requiring a high level of negotiation skills and specialized knowledge. On the other hand, it is easy for the know-how to become a part of the organization, and it is important to grasp the activities in an organized manner.
Prior to the introduction of UPWARD, the system required a separate tabulation and analysis of the entered activity information, which was a major workload. In response to this issue, we decided to introduce UPWARD, which enables real-time tabulation and visualization of activity data.
*1: "Sokochi" refers to land where the land owner leases the land to a third party (tenant) and the third party builds and uses the land. Because of the complexity of the rights relationship and the difficulty of free use of the land, the asset value generally tends to be assessed at a low level.
2: "vacant" refers to a dilapidated building in which there is a tenant. It is difficult to utilize freely because there is a tenant, even though the building needs to be rebuilt.
For more information on "leasehold land" and "vacant land," please visit: https://www.sansei-l.co.jp/about/
Management efficiency is improved by automating the monthly tallying process
Data entered through the mobile app is automatically reflected in the dashboard, eliminating the need to manually tally the number of visits and negotiations on a monthly basis, which was previously done manually.
Accumulation of activity data enables review and improvement of actions
Accumulation of daily activity data enables review of actions, such as "how many visits were made in the past," which was difficult in the past, and has increased the number of activities.
Visualizing results with a playful map function improves motivation
By visualizing the results of activities with color-coded displays of where to go and where to go on the map, and by incorporating a game-like element into sales activities, some field staff have said that they can have fun while conducting sales.
Sansei-LANDIC will continue to promote the use of UPWARD to consolidate and accumulate sales information.
UPWARD is an AI-based sales support service specialized for outbound and inbound sales. It provides automatic recording of customer contact points using its patented "advanced geo-fencing technology" and various AI functions specialized for outbound sales. The service is being used as a next-generation sales DX platform by more than 400 companies, including Daiwa House Industry, Century 21 Japan, and other major companies that use face-to-face contact with customers as their primary sales channel.
Service website: https://upward.jp/
"UPWARD" introduction material: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
PR TEAM, CORPORATE GROUP HEADQUARTERS, UPWARD CO.
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