(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") announces that it has developed and applied for a patent for its proprietary technology "Elastic Geofence AI" to further improve the accuracy of stay detection in outside sales activities.
This technology, which will be incorporated into the UPWARD sales support mobile application, provides a more comfortable UX (user experience) by allowing AI to learn geospatial information around the place of stay and the location information where the sales representative has been active, and optimize stay detection on an individual basis.
UPWARD has previously provided technology that automatically records stays by setting up a geo-fence (a virtual geographic boundary) around the location to be visited and detecting comings and goings. This technology allows sales representatives to easily report activity from their mobile devices based on automatically detected locations without having to search for customers. By deploying the geo-fence only when movement is detected and launching the application only when a stay is determined, the system minimizes battery consumption and communication volume on the device, enabling both ease of use at the sales site and reduced load on the device.
However, with conventional techniques, where the center and radius of the geofence were fixed, there were situations where manual modifications were required, depending on the actual site area, density, and visitation pattern.
Elastic Geofence AI was newly developed to eliminate these minute detection gaps and duplications and further improve UX.
With this technology, AI learns the location history and geospatial information of user activities to optimize the center and size of the geofence for each user. As the name "Elastic" suggests, the detection range can be freely optimized according to the sales style and visiting patterns of the person in charge.
This enables more accurate and automatic recording of activity information such as "when, where, and how long they stayed," in line with actual conditions. While minimizing the data entry workload on site when creating daily reports, this system enables daily customer contact information to be accumulated as "usable data.
More information about this technology can be found in the following articles:
https://zenn.dev/upward_nakata/articles/04a46b5b71cc9d
The patented technology applied for this time is expected to dramatically improve the accuracy of geospatial stay detection in the XY axis. By combining geospatial information and AI, we aim to achieve the world's highest level of stay detection accuracy.
In the future, we intend to actively invest in indoor positioning technology that can identify differences between floors and rooms within a building to achieve even higher accuracy. Through these efforts, we aim to make field sales activities AI Agents.
Patent application number: JP-A2025-113882
Filing date: July 4, 2025
Title of invention: Information processing apparatus, information processing method, program, and information processing system
UPWARD is an AI-based sales support service specialized for outbound and inbound sales. UPWARD uses its patented "advanced geo-fencing technology" to automatically record customer contact points and provides various AI functions specialized for outbound sales. The service is being used as a next-generation sales DX platform by more than 400 companies, including Kubota Corporation and Shizuoka Bank, and other major companies that use face-to-face contact with customers as their primary sales channel.
Service website: https://upward.jp/
"UPWARD" introduction material: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
PR TEAM, CORPORATE GROUP HEADQUARTERS, UPWARD CO.
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