(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") is pleased to announce that Tosoh Corporation (Headquarters: Chuo-ku, Tokyo; President: Masato Yaejima; hereinafter "Tosoh") has introduced its sales support service "UPWARD".
Tosoh has been manufacturing and selling window-related interior products in Japan since its establishment in 1949, and boasts the top share of the domestic market for its mainstay curtain rails. Tosoh conducts sales activities throughout Japan, mainly to interior design stores, house builders, and interior decoration contractors.
The company introduced sales tools to share sales information, standardize sales, and improve visit efficiency. However, the company was burdened with the task of inputting information on a computer after making outbound sales calls, and the data could not be utilized because the inputting process did not stick and the amount of visits could not be increased.
In response to these issues, the company decided to replace the system with "UPWARD," which is optimized for outside sales and allows intuitive data entry via a mobile app. In just two months after its introduction, the number of data entry cases increased by approximately 60% compared to the previous year, and the number of reports after 5:00 p.m. was reduced by half.
Since the industry tends to be characterized by the tendency for information to belong to a single person, it is necessary to standardize operations by proactively introducing tools and promoting the centralization of information. In this era of serious labor shortages, we hope that the introduction of UPWARD will lead to further standardization of operations and, ultimately, further improvement of retention rates.
In addition, although our core business is "domestic, residential, and windows," the number of domestic households and construction starts is in steady decline. Therefore, in the mid- to long-term, we would like to expand our business to "overseas, non-residential, and non-window" areas, which is the opposite of our core business. To expand these businesses, we will use "UPWARD" to shape the model case for business efficiency that we are currently working on, and expand it while flexibly updating it.
When considering the introduction of UPWARD, the most important factor was its simple and easy-to-understand UI. If the tool is not intuitive and easy to use for the sales representatives who will actually use it, they will not be able to use it, and the introduction will be meaningless.
With the introduction of UPWARD, information input by the field has taken root, and it has become easier to grasp the details of sales activities. In the future, we would like to further grow the company by increasing the volume of activities, analyzing the activities, and creating an environment in which salespeople can focus on the activities they are supposed to be doing.
Tosoh and UPWARD will hold free online seminars on October 7 and 15, 2025 on the topic "Tosoh's Challenge for Sales DX".
In the housing equipment and manufacturing industry, where the issues of gentrification of sales activities, manpower shortage, and information sharing are becoming more serious, this seminar welcomes Tosoh, a leading curtain rail company, to introduce its case study of DX promotion to realize efficiency and standardization of sales activities.
In addition to a frank discussion of the process leading up to the introduction of DX, how to make it take root in the field, and the results seen after the introduction, UPWARD will also discuss how to balance "efficiency through DX" and "the strengths of sales that can be demonstrated only through human resources.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
PR TEAM, CORPORATE GROUP HEADQUARTERS, UPWARD CO.
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