UPWARD, Inc. (Location: Chiyoda-ku, Tokyo; Representative Director and CEO: Takanori Kaneki; hereinafter referred to as "UPWARD") will be exhibiting jointly with DIC Corporation (Location: Minato-ku, Tokyo; President and CEO: Kaoru Onishi) at "H.C.R. 2025, the 52nd International Home Care & Rehabilitation Exhibition & Forum," held at Tokyo Big Sight from October 8 (Wednesday) to October 10 (Friday), 2025.

Through our participation in this exhibition, UPWARD aims to introduce the business innovation brought about by our mobile AI agent to businesses involved in care and welfare, medical equipment wholesalers, welfare equipment manufacturers, and others responsible for field visits and corporate sales.
H.C.R. (Int. Home Care & Rehabilitation Exhibition) is one of the largest international exhibitions in Asia, showcasing a wide range of welfare equipment from handmade assistive tools to cutting-edge care robots. H.C.R. aims to address increasing welfare needs and challenges faced by Japan, disseminating information on welfare equipment and related topics to a broader audience, and contributing to the realization of a vibrant and inclusive society.
Source: https://hcr.or.jp/hcr_navi/
Exhibition Name: H.C.R. 2025, the 52nd International Home Care & Rehabilitation Exhibition & Forum
Dates: October 8 (Wed) - October 10 (Fri), 2025, 10:00 AM - 5:00 PM (until 4:00 PM on the 10th (Fri))
Location: Tokyo Big Sight, West & South Exhibition Halls
Admission: Free (Advance registration required)
Official Website: https://hcr.or.jp/
We will introduce our "Mobile CRM" that combines AI and location information technology to support visiting and field activities in the welfare and caregiving sectors through demos and materials.
AI Activity Planning
Automatically create visit plans by identifying the optimal timing for visiting clients.
AI Check-in
Automate visit logging to medical institutions and clients. Create daily reports on the spot and easily input them into your CRM.
AI Meeting Log
Record and automatically summarize face-to-face meetings to automatically generate daily reports.
AI Business Card Scan / AI Image Scan
Automatically analyze and input information into your CRM simply by photographing business cards of stakeholders or labels on machinery.
UPWARD: Revolutionizing the Last Mile in the Field
UPWARD is a sales support service underpinned by AI, specifically designed for field sales and outside sales activities. We offer automated logging of customer touchpoints using our proprietary, patented advanced geo-fencing technology, as well as various AI functions tailored for field sales. With over 400 companies, including Sunmedix and Centricare Holdings, primarily major corporations that consider face-to-face interactions with customers as a key sales channel, have adopted our solutions, UPWARD is being utilized as a next-generation sales DX platform.
UPWARD Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
Please feel free to inquire about UPWARD's services and company information.We welcome your questions.