UPWARD Releases Case Study on Toso Corporation

Mobile input optimized for field sales improves information input volume by approximately 60% year-over-year & reduces night reports by half

UPWARD, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takanori Kaneki; hereinafter UPWARD) has published an interview on its official website regarding the "UPWARD" utilization case for promoting sales DX at Toso Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Masato Yaejima; hereinafter Toso). This article provides specific details on the background of the implementation, the decision-making process, and the effects after implementation.
Case Study: https://upward.jp/case/toso/

From left: Masato Yaejima, President and CEO of Toso Co., Ltd., and Kenji Sato, Manager of the Sales Planning Office

Since its founding in 1949, Toso has been manufacturing and selling window interior products in Japan, and boasts the top domestic share for its main product, curtain rails. The company conducts field sales nationwide, primarily targeting interior shops, house makers, and interior construction companies.
The company introduced a sales tool to share sales information, standardize sales activities, and improve visit efficiency, but the information input work on a PC after field sales became a burden, hindering the settling of input and preventing data utilization, and creating issues such as the inability to increase the number of visits. To address these issues, they decided to replace the existing system with "UPWARD," which is optimized for field sales and allows intuitive data input via a mobile application.

Main effects of UPWARD implementation (comparison with before replacement)

Mobile reporting increases the number of activity reports by approximately 60%
By conducting mobile reporting using the stay detection function, the burden of input work is reduced. In the two months after implementation, the number of reports increased by approximately 60%.
Reporting immediately after visits becomes established, and the number of reports after 5 PM is halved
By completing activity reports on mobile devices while in the field, post-return reporting work is eliminated. The number of reports after 5 PM decreased by approximately 50%, leading to shorter working hours and promotion of work-style reform.
Real-time visualization of sales activities accelerates interdepartmental collaboration
Sales activities are now visualized in real-time, enabling prompt support from management and smooth collaboration between departments.

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.