UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") has published an interview on its official website detailing how Akira Inc. (Headquarters: Miyoshi-machi, Saitama Prefecture; President: Hirofumi Omiya; hereinafter "Akira"), a member of the Asia Group engaged in real estate, demolition, and land development businesses, utilizes "UPWARD" for its field sales digital transformation (DX).This article details the background for implementation, the deciding factors, and the effects observed after implementation.
Case Study: https://upward.jp/case/akira/
Akira operates three locations in Saitama Prefecture, specializing in real estate transactions within urbanization control zones requiring complex development permits for agricultural land and forested areas.
Before implementing "UPWARD," land survey data and customer information were often managed individually by each sales representative, leading to a problem of information silos.This resulted in inefficient practices such as "inadequate handover of customer information" and "duplication of identical administrative procedures."
Against this backdrop, we decided to implement "UPWARD" because it enables the visualization and sharing of sales data on maps. Additionally, we valued its integration capability with Zenrin maps, which are essential for confirming land parcel numbers during field visits.
During field visits, we strictly enforced the practice of marking properties on the "UPWARD" map via smartphone. This enabled real-time visualization of property approach status and progress, preventing duplicate visits by sales representatives. Furthermore, the ability to check information via smartphone while out in the field significantly improved sales efficiency, doubling the number of activities conducted.
In addition to increased activity volume, the visualization of untapped areas on the map enabled effective sales activities to acquire new customers, leading to record-high annual sales. Furthermore, all sales members achieved their performance targets, marking the first time this has been accomplished since the company's founding.
Sharing examples of favorable land acquisitions and effective sales techniques boosted the motivation of sales representatives. Additionally, administrative staff can now access sales information in real time, enabling smoother responses to phone inquiries and seamless handoffs.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
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