UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") will host a free seminar titled "[Essential for Managers at Japanese Companies in Thailand!] Business Process Reengineering (BPR) Starting with Customer and Sales Management ― Introducing the Concept of Business Reform through End-to-End Implementation, Including DX Tools and AI Use Cases ―" in Bangkok.
This seminar is jointly hosted by TerraSky (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand; Representative: Yuta Kuribayashi; hereinafter TerraSky (Thailand)) and Thai CC Innovation Co., Ltd. (Location: Bangkok, Thailand; Managing Director: Yuhei Takizawa; hereinafter Thai CC Innovation). It provides a thorough explanation of eliminating dependency on specific individuals in sales activities and enhancing productivity at the Thailand base.
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To apply, please click here: https://dx.upward.jp/4rE5rF4
While Japanese companies in Thailand widely recognize the importance of DX, challenges are becoming apparent: "Systems were introduced, but they are disconnected from actual field operations," and "Input workload has increased without leading to productivity improvements."
If customer information remains siloed by individual staff members and sales activities lack transparency, even the most advanced IT tools will only result in "double entry for management purposes" and fail to deliver genuine productivity gains. Especially considering Thailand's unique circumstances, such as smartphone-centric work environments and chronic traffic congestion, what is needed now is not merely tool implementation, but a "redesign of the sales process itself (BPR)."
Against this backdrop, three companies have come together: Thai CC Innovation, which supports local businesses' operational transformation through upstream consulting; TerraSky (Thailand), a leader in cloud adoption in Thailand; and UPWARD, which digitizes the last mile on the ground.
This seminar provides a comprehensive overview, covering everything from identifying fundamental operational challenges and optimizing processes based on those insights, to building a sustainable system infrastructure that can be easily adopted on the ground, and maximizing sales activity results using DX tools and AI.
Why does sales reform often stall? We will unravel these bottlenecks from the upstream stage and share a concrete roadmap for transforming your organization into a "winning sales force" on the ground in Thailand.
This seminar is recommended for executives, sales department managers, and DX promoters at Japanese companies based in Thailand, particularly those facing challenges such as the following.
[Organizational & StrategicChallenges]
・Sales activities remain confined to individual minds or chat tools, failing to become organizational assets
・Want to eliminate potential sales losses like missed visits or delayed follow-ups
[IT & Tool Challenges]
・Schedules and reports are scattered across different tools, creating burdens from transcription and double entry.
・In Thailand, where mobile is widespread, we want to achieve smart, smartphone-based operations .
【Management Challenges】
・We want to track and analyze the current location and visit status of field sales.
・We want to advance automated reporting using the latest AI and data-driven management.
Title: [Must-See for Managers at Japanese Companies in Thailand!] Business Process Reengineering (BPR) Starting with Customer & Sales Management
― Comprehensive Introduction from BPR Concepts to DX Tool/AI Use Cases ―
Date & Time: Wednesday, March 4, 2026, 1:30 PM - 4:00 PM (Registration Opens 1:00 PM)
Venue: MÖVENPICK HOTEL SUKHUMVIT15 BANGKOK "LOTUS ROOM"
(Address) Sukhumvit Soi 15 Sukhumvit Road, Klong Toei Nuea Wattana 10110 BANGKOK
(Nearest Station) BTS Asok Station or BTS Nana Station
Participation Fee: Free(Advance registration required)
How to Participate: Please register via the URL below
https://dx.upward.jp/4rE5rF4
〇Program Introduction:
Opening: Company Introductions
SESSION 1: [Thinking Method] Prescription for "Business Improvement" to Prevent Lost Opportunities (Speaker: Thai CC Innovation)
SESSION 2: [Practice] Techniques for Utilizing DX Tools "Chosen" on the Thai Frontlines (Speaker: TerraSky (Thailand))
SESSION 3:【Latest Case Study】The Cutting Edge of "Field DX" Achieved with AI × Location Data (Presenter: UPWARD)
SESSION 4: 【Networking】Q&A・Networking
Joined Hokkoku Bank in 2013. After working at a branch, began consulting on business improvement and system implementation within the ICT Group of the Consulting Department in 2018.In 2021, transferred to the Business Succession and M&A Group, handling M&A operations. From 2024, worked in the Overseas Group supporting overseas expansion. Since February 2025, currently engaged in business improvement consulting primarily for Japanese companies. Has supported approximately 80 consulting projects to date.
In 2011, joined Hewlett-Packard Japan, Ltd. Engaged in sales for major manufacturing and financial industries in the Western Japan region. Joined Salesforce.com, Inc. (now Salesforce Japan) in 2015. Served as an Account Executive for major corporations, then Sales Department Manager, and subsequently as Deputy Branch Manager of the Western Japan Branch, supporting the digital transformation of numerous companies.
In 2024, joined TerraSky, Inc. In July of the same year, assumed the role of Managing Director at TerraSky (Thailand) Co., Ltd., leading business expansion in Thailand.
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After graduating from UCLA in 2009, he joined Trend Micro Inc. After working in marketing and sales in new businesses, he started his own business.
In 2015, he joined salesforce.com Inc. (now Salesforce Japan). After working as Inside Sales, Account Executive, and Sales Manager, he was engaged as Branch Manager. He then joined Slack Japan K.K., where he was in charge of the enterprise domain with a focus on the automotive and high-tech industries.
He joined UPWARD in March 2021.
UPWARD is an AI-powered sales support service specialized for field sales and visiting sales. It provides automated recording of customer interactions using proprietary "advanced geofencing technology" and various AI functions tailored for field sales. Adopted by approximately 450 companies, primarily major corporations like Kubota and Rinnai that rely on face-to-face customer interactions as their main sales channel, it is utilized as a next-generation sales DX platform.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
Please feel free to inquire about UPWARD's services and company information.We welcome your questions.
