
UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter UPWARD) will exhibit at AppExchange EXPO TOKYO 2026, held on Thursday, March 5, 2026.
This event, themed "Promoting Salesforce + AppExchange Utilization in the AI Era," is an exhibition providing insights to advance Salesforce utilization into the next phase of the AI era.
At the UPWARD booth, we will demonstrate how our AI agent structures field data—such as field sales visits and face-to-face conversation records—and automatically inputs it into Salesforce. Through live demos, we will showcase how this enables seamless progression to next actions.
Details and pre-registration here: https://sfdc.smktg.jp/public/seminar/view/1297?d=sp61059up
AppExchange EXPO TOKYO 2026 centers on the theme of "Promoting Salesforce + AppExchange Utilization in the AI Era." The key point is how effectively field sales teams can leverage visit and face-to-face conversation records generated in the field to drive results.
On the other hand, a structural challenge exists in the actual field sales environment: the busyness of visit activities often leads to data entry being postponed, resulting in insufficient data collection before utilization can even begin.
UPWARD is an AI agent that automatically accumulates activity data into Salesforce without requiring field sales representatives to consciously input it. By leveraging this organized field data, it enables performance improvement.

On the day of the event, Salesforce users will see a demo that helps them visualize how the solution can be used in their own field sales operations.
The following features enable field sales visits themselves to become data, automatically accumulating in Salesforce .
Automatically detects your stay at the destination and fills in the time and location.
AI Business Card Scanning / AI Image Scanning
Simply photograph business cards, documents, product labels, and more to register text information in Salesforce.
AI Meeting Minutes
Record and summarize in-person meeting content, automatically generating activity reports.
AI Scheduler
Determines the optimal timing for client visits and automatically creates visit plans.
AI Call Analysis (Rolling out starting first half of 2026)
Supports both outbound and inbound calls, recording and summarizing conversations for registration in Salesforce.
Details and pre-registration here: https://sfdc.smktg.jp/public/seminar/view/1297?d=sp61059up
Name: AppExchange EXPO TOKYO 2026
Date: Thursday, March 5, 2026, 11:30 AM - 4:30 PM
Venue: AP Tokyo Marunouchi
3F , Nippon Life Marunouchi Garden Tower (Salesforce Tower), 1-1-3 Marunouchi, Chiyoda-ku, Tokyo
Target Audience: Salesforce users, individuals interested in cloud-based applications
Cost: Free(Pre-registration required)
Pre-register here:https://sfdc.smktg.jp/public/seminar/view/1297?d=sp61059up
UPWARD is an AI-based sales support service specialized for field sales and visiting sales. It provides automatic recording of customer interactions using proprietary "advanced geofencing technology" and various AI functions tailored for field sales.It has been adopted by approximately 450 companies, primarily major corporations like Kubota, Rinnai, and Shizuoka Bank, where face-to-face customer interactions form the core sales channel. It is utilized as a next-generation sales DX foundation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kaneki
Location: 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
UPWARD Inc. PR Team
03-6897-3683
pr@upward.jp
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
Please feel free to inquire about UPWARD's services and company information.We welcome your questions.