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UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter "UPWARD") exhibited at the "MUFG Startup Summit in Fukuoka" held on Friday, February 20, 2026, in Fukuoka City, Fukuoka Prefecture.
This event is a closed event hosted by Mitsubishi UFJ Bank, Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Junichi Hanzawa; hereinafter "MUFG Bank") aimed at creating and developing innovative ideas originating from startups.
At this event, UPWARD introduced its AI agent. This agent uses AI and location data to automatically accumulate and utilize field data generated during outreach activities from smartphones, maximizing sales results.
The MUFG Startup Summit is held as a platform leveraging the extensive network of Mitsubishi UFJ Bank, bringing together companies, startups, financial institutions, local governments, and others from diverse backgrounds to foster meaningful connections and collaboration.
The event features sessions led by experienced entrepreneurs and industry leaders, sharing practical insights and management know-how directly applicable to business growth. It also aims to foster the development of a sustainable startup ecosystem by connecting participants through the MUFG Startup Summit.
URL: https://www.bk.mufg.jp/houjin/lp/summit/index.html
Achieving the "business growth" envisioned by the MUFG Startup Summit hinges on how effectively companies accumulate and utilize information generated in the field, translating it into decisions and subsequent actions—a critical theme shared by many businesses and financial institutions.
Despite widespread adoption of AI-enabled CRM systems, many companies face the challenge that data from field activities—such as client outreach and meetings with business partners—is not sufficiently accumulated or leveraged.
As AI agents become more prevalent, the value of CRM systems hinges on "what field data can be input into AI and how accurately."
However, due to input burdens and reliance on specific individuals, information crucial for creating revenue opportunities is often not sufficiently entered.
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"UPWARD" is an AI agent that automatically collects accurate field data—essential for strategic decision-making—without increasing the workload for staff.
By automatically capturing "raw communication" generated during daily outreach activities as data, it not only achieves operational efficiency and eliminates dependency on specific individuals but also enables strategic decisions and sales growth based on that data.
At this event, we introduced the following core AI functions of "UPWARD" through live demonstrations.
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AI Check-in
Automatically detects visits to destinations and inputs time/location
AI Business Card Scan / AI Image Scan
Simply photograph business cards, documents, product labels, etc., to register text information in CRM
AI Meeting Minutes
Records and summarizes face-to-face meeting content, automatically generating activity reports
AI Scheduler
Identifies optimal timing for client visits and automatically creates visit plans
AI Call Analysis (Rolling out starting early 2026)
Handles both outgoing and incoming calls, recording and summarizing conversations for CRM registration
UPWARD is an AI-based sales support service specialized for field sales and visiting sales. It provides automatic recording of customer interactions using proprietary "advanced geofencing technology" and various AI functions tailored for field sales.It has been adopted by approximately 450 companies, primarily major corporations where face-to-face customer interactions are the main sales channel, including Shizuoka Bank, Yamaguchi Financial Group, and Ryukyu Bank. It is utilized as a next-generation sales DX platform.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kaneki
Location: 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
UPWARD Inc. PR Team
03-6897-3683
pr@upward.jp
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
Please feel free to inquire about UPWARD's services and company information.We welcome your questions.
