Back to News List
News Release
26
.
03
.
10
Event

UPWARD, a mobile AI agent for field sales, will exhibit at the "AI/DX Sales & Marketing Expo 2026 Spring"

Automatically accumulate field data from outside sales using AI to drive decisions that boost sales

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") will exhibit at the "AI/DX Sales & Marketing Expo 2026 Spring" held at Tokyo Big Sight from Tuesday, March 24 to Wednesday, March 25, 2026.
This exhibition focuses on AI utilization and DX advancement in sales and marketing.
At the UPWARD booth, we will demonstrate how our AI agent automatically organizes field data—such as face-to-face conversations and phone calls during external sales visits—into actionable sales data for CRM input. Furthermore, we will showcase how this data can be leveraged for designing next actions through live demonstrations.
UPWARD Booth Introduction Page: https://expo.ipros.jp/event/14986/module/booth/387193/386239

AI automatically accumulates field data from outside sales activities behind the scenes, building a decision-making foundation that drives sales.

While sales DX advances, challenges persist in the busy field of outside sales and customer visits, such as "post-visit data entry being delayed" and "fragmented field data failing to support analysis or improvement." As a prerequisite for advancing AI adoption, a system that continuously accumulates detailed field data is first required.
UPWARD automatically accumulates data behind the scenes of sales activities like visits and phone calls.It visualizes the realities of the field, which were previously difficult for management to grasp, and supports sales improvement and performance enhancement by utilizing this data.

Key Features of the AI Agent "UPWARD" Available for Hands-On Experience at the Booth

On the day of the event, you'll see a demo that helps you visualize exactly how UPWARD can be used in your company's field sales operations.
With the features below, field sales visits themselves become data, automatically accumulating in your CRM. UPWARD provides a complete solution—from recording to utilization—all within one platform.


  • Automatically detects your stay at the destination and fills in the time and location.

  • Simply photograph business cards, documents, product labels, and more to automatically register text information into your CRM.
  • AI Meeting Minutes
    Record and summarize in-person meeting content, automatically generating activity reports.
  • AI Scheduler
    Identifies the optimal timing for client visits and automatically creates visit plans.
  • AI Call Analysis (Rolling out starting first half of 2026)
    Supports both outbound and inbound calls, recording and summarizing conversations for registration in CRM systems.

Event Overview

Name: AI/DX Sales & Marketing Expo 2026 Spring
Dates: Tuesday, March 24 - Wednesday, March 25, 10:00 AM - 5:00 PM
Venue: Tokyo Big Sight, East Hall 4
Cost: Free(Pre-registration required)
Visitor Registration: https://dx.upward.jp/4s1UC0h
‍UPWARD Booth
Introduction Page: https://expo.ipros.jp/event/14986/module/booth/387193/386239

UPWARD: Transforming the Last Mile for Field Workers

UPWARD is an AI-based sales support service specialized for field sales and visiting sales. It provides automatic recording of customer interactions using proprietary "advanced geofencing technology" and various AI functions tailored for field sales.It has been adopted by approximately 450 companies, primarily major corporations like Kubota, Rinnai, and Shizuoka Bank, where face-to-face customer interactions form the core sales channel. It is utilized as a next-generation sales DX foundation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

About Us

Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kaneki
Location: 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/

<Press Release Inquiries>

UPWARD Inc. PR Team
03-6897-3683
pr@upward.jp

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

About Us

Company Name

UPWARD, Inc.

Location

Marunouchi 1-4-1, Chiyoda-ku, Tokyo 100-0005 Marunouchi Building 26th Floor

Representative

Representative Director & CEO: Ryosuke Kaneki

Founded

July 2016

Capital Stock

100 Million Yen

Business Description

Development and provision of the sales engagement service "UPWARD"

Media Inquiries

UPWARD, Inc., Corporate Group Headquarters, PR Team

Tel

03-6897-3683

Mail

pr@upward.jp

*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.

Back to News List

Please feel free to inquire about UPWARD's services and company information.We welcome your questions.