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Company

FORMER HEAD OF DEVELOPMENT OF MAP SERVICE FOR MAJOR CAR NAVIGATION SYSTEM APPOINTED CTO

~Accelerate field sales automation by automatically linking location-based technology with customer information

(Location: Chuo-ku, Tokyo; President & CEO: Ryusuke Kaneki; URL: http://upward.jp), which develops the UPWARD field sales support cloud service, announces that Junichi Abe, former head of development for MapFan, a map service for major car navigation systems, has been appointed Chief Technical Officer (CTO) of UPWARD as of May 1. (Location: Chuo-ku, Tokyo; President and CEO: Ryusuke Kaneki; URL: ), the former head developer of MapFan, a leading car navigation map service, has been appointed Chief Technical Officer (CTO) of the company, effective May 1, 2012.

RYUSUKE KANEKI, CEO (LEFT) AND JUNICHI ABE, CTO (RIGHT)

■Background

UPWARD" IS A CLOUD SERVICE CURRENTLY USED BY MORE THAN 250 COMPANIES, MAINLY MAJOR CORPORATIONS. IT IS A CLOUD APPLICATION SERVICE FOR FIELD SALES THAT SEAMLESSLY AND AUTOMATICALLY LINKS CUSTOMER RELATIONSHIP INFORMATION AND LOCATION INFORMATION TO SUPPORT LAST MILE OPERATIONS IN THE FIELD, SUCH AS "VISUALIZATION OF CUSTOMERS AND VISIT ACTIVITIES," "AUTOMATIC CREATION OF VISIT PLANS," AND "EASY ENTRY OF VISIT RECORDS" DURING CUSTOMER VISIT ACTIVITIES. THE APPOINTMENT OF THE CTO WILL ACCELERATE THE PROVISION OF AUTOMATION FUNCTIONS THAT MAKE FIELD SALES SMARTER, SUCH AS "FIELD SALES AUTOMATION," WHICH AUTOMATES THE RECORDING OF FIELD SALES VISITS USING A CHECK-IN FUNCTION, AND "AUTOMATIC RECOMMENDATION," A NEXT ACTION THAT UTILIZES MACHINE LEARNING. WE WILL ACCELERATE THE PROVISION OF AUTOMATION FUNCTIONS THAT MAKE FIELD SALES SMARTER.

Junichi Abe Career

He has been in charge of the development of various location-based services for about 20 years, including the development of MapFan, a map service for major car navigation systems. He has delivered numerous products and web services to the world. He also has extensive experience in new business development, including service planning and management strategy formulation.

Junichi Abe Comment

As business uncertainty increases and field sales challenges diversify, I am grateful to have found UPWARD because I am strongly empathetic to UPWARD's mission and its commitment to making field sales smarter and providing clients with more creative time to create. I am deeply grateful for the opportunity to take on this important responsibility. In order to meet the challenges of our clients and the mission of UPWARD, I would like to challenge the innovation of technology through "Field Sales Automation" by automating our core technology in a data-driven way so that our clients can focus more on their sales. We are determined to challenge technological innovation through "Field Sales Automation". We will continue to create new value for our customers and business people and improve our "simple and easy-to-use" services.

RYUSUKE KANEKI, PRESIDENT AND CEO COMMENTS

I AM VERY PROUD TO ANNOUNCE THE APPOINTMENT OF JUNICHI ABE AS OUR CTO. THE APPOINTMENT OF ABE AS UPWARD'S NEW CTO IS ONE OF MY COMMITMENTS TO OUR USERS. I AM CONFIDENT THAT HIS EXTENSIVE ENGINEERING SKILLS AND EXPERIENCE IN MANAGING TEAMS TO MAXIMIZE ORGANIZATIONAL PERFORMANCE WILL ENABLE US TO PROVIDE OUR CLIENTS WITH A SMARTER WAY TO WORK IN THE FIELD AND A REPEATABLE SALES EXPERIENCE.

ABOUT UPWARD

UPWARD IS A SALES ENGAGEMENT SERVICE THAT UTILIZES ADVANCED LOCATION-BASED TECHNOLOGY TO AUTOMATICALLY DETECT AND RECORD SALES ACTIVITY DATA IN CRM TO OPTIMIZE THE SALES ACTIVITIES OF SALES REPRESENTATIVES IN THE FIELD. BY AUTOMATICALLY OVERLAYING ACCUMULATED SALES ACTIVITY DATA AND CRM DATA ON A MAP AND AUTOMATICALLY NOTIFYING OPTIMAL APPROACH DESTINATIONS, UPWARD SUPPORTS THE FORMULATION OF STRATEGIC SALES PLANS UTILIZING CRM DATA.

About Us

name of company

UPWARD, Inc.

Location

26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo

representative

RYUSUKE KANEKI, REPRESENTATIVE DIRECTOR AND CEO

Establishment

March 2002

capital stock

100 million yen

Business

DEVELOPMENT AND PROVISION OF UPWARD SALES ENGAGEMENT SERVICE

Press Contact

PR TEAM, CORPORATE GROUP HEADQUARTERS, UPWARD CO.

Tel.

03-6897-3683

Mail

pr@upward.jp

All company names mentioned herein are registered trademarks or trademarks of their respective companies.

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