UPWARD, Inc. (Location: Chuo-ku, Tokyo; President and CEO: Ryosuke Kaneki; URL: https://upward.jp), which develops UPWARD, a field sales activity management cloud service, will hold a joint seminar with Landscape Co., Ltd. and Salesforce.com Co., Ltd. in Shinjuku, Tokyo on November 7th (Thursday). The seminar will focus on "data-driven" approaches that leverage information (data) obtained from past sales activities for future sales endeavors. The theme will be "Data-Driven Approaches to Radically Improve Sales Productivity," and each company will introduce effective case studies of Sales Tech utilization.
[Seminar Details (External Site)] https://www.landscape.co.jp/seminar/20191107_4971.html?ref=upward
For a company to achieve sustainable growth, it is essential that the "sales" department, which knows the customers best, plays an even more important role. On the other hand, due to the enforcement of work style reform-related laws and the declining labor population, there is an increasing demand for "improving the efficiency of sales activities" with a limited number of personnel.
Therefore, "data-driven" is now attracting attention as a method to improve the efficiency of sales activities. It refers to a "scientific sales activity" approach that leverages information (data) obtained from past sales activities for future sales endeavors.
This seminar will feature a presentation by Salesforce.com Co., Ltd., which offers Einstein Analytics, a tool that automatically analyzes vast combinations of data and presents predictive insights, on new sales methods utilizing AI. Additionally, UPWARD, which advocates for a new way of working for field sales through the accumulation and visualization of visit activity information, will present case studies on how managing activity information can lead to increased sales. Furthermore, Landscape Co., Ltd., which supports essential data integration for effective database marketing, will present case studies on corporate master data management and construction to maximize the utilization of SFA/CRM.
Date: November 7, 2019 (Thursday)
Location: Tokyo Opera City 15F Conference Room "Magic Lamp Theater"
(3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Tokyo Opera City *Directly connected to "Hatsudai Station East Exit" on the Keio New Line, 5 minutes on foot)
Time: 14:00-16:00 *Reception starts at 13:30
Capacity: 48 people at the venue, 50 people for the webinar
Co-organizers: Landscape Co., Ltd. / Salesforce.com Co., Ltd. / UPWARD, Inc.
Registration: https://www.landscape.co.jp/seminar/20191107_4971.html?ref=upward (External Site)
Program
[Part 1] New Sales Methods Utilizing Einstein (AI) 14:05-14:40
Lecturer:
Salesforce.com Co., Ltd.
Corporate Marketing Manager, Okina Iwaya
Lecturer Profile:
Recognized the appeal of information utilization in the consulting industry and has since been involved in proposal activities focused on information utilization at SAP and Facebook. Since 2016, he has been responsible for market development for each product at SFDC. Holds a Deep Learning Generalist certification.
[Part 2] "Specific" Methods to "Maximize Sales Efficiency by Utilizing Customer Information in the Field" 14:40-15:10
Lecturer:
UPWARD, Inc. Sales Department UGB Team
Manager, Yuji Yamada
Lecturer Profile:
After being involved in the implementation and utilization of in-house SFA as a sales manager at a web marketing sales company, he joined UPWARD. Currently, he promotes initiatives focused on optimizing sales activities and maximizing visit activities through activity management, primarily within his department.
[Part 3] "Database Construction and Operation to Support the Latest Sales Methods" 15:20-15:50
~How to Automatically Consolidate/Maintain Salesforce Internal Customer Data~
Lecturer:
Landscape Co., Ltd. Sales Division DX Group
Executive Officer, Masashi Yuzawa
Lecturer Profile:
Joined Landscape Co., Ltd. in 2005. For over 10 years, he has been involved in solving various business challenges as a corporate salesperson, primarily for major IT vendors and human resources companies. He also lectures at various seminars and events on the construction, maintenance, and utilization of customer databases, which serve as the foundation for B to B marketing.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
*Company names mentioned in this text are the registered trademarks or trademarks of their respective companies.
Please feel free to inquire about UPWARD's services and company information.We welcome your questions.
