Landscapescape, salesforce.com and three companies co-hosted a seminar.

＝Thursday, November 7: "The Frontiers of Sales Tech Using "Data Driven"" case study open to the public =.

(Location: Chuo-ku, Tokyo; CEO & President: Ryusuke Kaneki; URL : https://upward.jp ), which offers the UPWARD activity management cloud service for field sales, will hold a seminar on November 7 (Thu.) in Shinjuku-ku, Tokyo, co-hosted by Landscapescape Corporation and salesforce.com, Inc. The seminar will focus on the theme of "Data Driven," which is to utilize information (data) obtained from past sales activities for the next sales activities, and will be co-hosted by LandscapeScape Corporation and salesforce.com, Inc. on November 7 (Thu.) in Shinjuku, Tokyo. The seminar will focus on "Realization of overwhelming sales productivity improvement through data-driven" and each company will introduce examples of effective use of Sales Tech.

[Seminar details (external website)] https://www.landscape.co.jp/seminar/20191107_4971.html?ref=upward

Background of the Seminar

In order for a company to continue to grow, sales, which knows its customers best, must play a more important role. On the other hand, the enforcement of laws related to work style reforms and the declining workforce have created a need for "more efficient sales activities" to increase productivity with a limited number of staff.

What is "data-driven" sales?

Therefore, "data-driven" scientific sales activities, in which information (data) obtained from past sales activities is utilized in the next sales activities, are now attracting attention to "improve the efficiency of sales activities.

In this seminar, salesforce.com, a provider of Einstein Analytics, which automatically analyzes combinations of vast amounts of data and presents predictive insights, will speak about new sales techniques using AI. In addition, UPWARD, which advocates a new way of working for field sales based on the accumulation and visualization of visit activity information, will give a lecture with case examples on the key points to realize sales increase by practicing activity information management. Furthermore, LANDSCAPE, a company that supports essential data integration for efficient database marketing, will give a presentation on corporate master data management and construction case studies to make the most of SFA/CRM.

Seminar Outline

Date: Thursday, November 7, 2019
Location: Tokyo Opera City 15th Floor Conference Room "Magic Lamp Theater Magic Lamp Theater"
(Tokyo Opera City, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo *5 minute walk directly from Hatsudai Station East Exit on Keio New Line)
Time: 14:00 - 16:00 *Reception 13:30 -
Capacity : 48 people at the venue, 50 people for the webinar
Co-sponsored by: Landscapescape Corporation / Salesforce.com / UPWARD Corporation
Application: https://www.landscape.co.jp/seminar/20191107_4971.html?ref=upward (External (Website)

Part 1: New Sales Methods Using Einstein (AI) 2:05pm - 2:40pm

salesforce.com, Inc.
Corporate Marketing Manager Mr. Satoru Iwanaga

He was first introduced to information utilization in the consulting industry and since then has been involved in information utilization-based proposal activities at SAP and Facebook, etc. Since 2016, he has been in charge of market development for each product at SFDC. He is a certified deep learning generalist.

Part 2: "Specific Methods to Maximize Sales Efficiency by Utilizing Customer Information in the Field" 2:40-3:10 p.m.

UPWARD Corporation Sales Department UGB Team
Manager Yuji Yamada

After engaging in the establishment and utilization of internal SFA as a sales manager of a web marketing sales company, he joined UPWARD, Inc. Currently, he is promoting efforts to optimize sales activities and maximize visit activities through activity management, mainly in his own division.

Part 3: "Database Construction and Operation to Support the Latest Sales Methodology" 3:20 p.m. - 3:50 p.m.
～What is the method to realize automatic name identification/maintenance of business partners in Salesforce? ～Session 2 - "Database Construction and Operation to Support the Latest Sales Methodology

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DX Group, Sales Division, Landscapescape, Inc.
Masashi Yuasa, Executive Officer

Joined Landscapescape Inc. in 2005, and has been engaged in corporate sales for more than 10 years, solving various business issues with major IT vendors and human resource companies as his main clients. He has also given lectures at various seminars and events on the key points of building, maintaining, and utilizing customer databases as the foundation of B to B marketing.

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