UPWARD, Inc. (Location: Chuo-ku, Tokyo; Representative Director, President and CEO: Ryosuke Kaneki, URL: http://upward.jp) held a joint seminar on December 13 (Fri) in Otemachi, Tokyo, with Salesforce.com Co., Ltd., SALES ROBOTICS, Inc., and UPWARD, Inc., entitled “How can Sales Tech be used to activate organizations?” Each company gave a lecture.
12/13 Each company gives a lecture on the theme of “How can Sales Tech be used to activate organizations?”
Amidst changes in customer purchasing behavior and a deepening labor shortage, the effective use of existing resources is becoming an urgent issue. Work style reforms are being promoted in sales organizations responsible for corporate sales. The drive to realize "operational efficiency" and "improved productivity" is accelerating through the use of technology and ICT tools to accumulate information on negotiations and activities, analyze that accumulated information, and link it to sales activities in the PDCA cycle.
On December 13 (Fri), a joint seminar was held in Otemachi, Chiyoda-ku, Tokyo, by Salesforce.com Co., Ltd., SALES ROBOTICS, Inc., and UPWARD, Inc. The seminar focused on how to revitalize organizations by shifting from conventional organizational structures to efficient sales methods that align with the purchasing behavior of modern customers using Sales Tech, and how to achieve greater sales efficiency and increased sales. Each company presented specific case studies, followed by a lively exchange of opinions during the Q&A session.
Lecturers: Salesforce.com Co., Ltd.
Sales Development Headquarters, Executive Officer, Sei Ito
Sales Development Headquarters, Program Specialist, Akari Iwahori
From Salesforce.com, Mr. Ito and Ms. Iwahori lectured on the roles of inside sales marketing and bridging The Model (organization) in relation to marketing and inside sales collaboration.
Speaker: Mr. Yuki Uchiyama, President, CEO & Founder, SALES ROBOTICS Co.
Mr. Uchiyama, representative of SALES ROBOTICS, gave a lecture on a new sales structure utilizing inside sales and marketing automation for BtoB sales and marketing activities. While new tools to improve sales efficiency have emerged one after another in recent years, attracting attention and being introduced, many companies have not been able to utilize them well, and he introduced the know-how to steadily increase sales by "structuring the business side" through the solid utilization of the currently popular technologies.
MR. UCHIYAMA, PRESIDENT OF SALES ROBOTICS, GIVING A LECTURE
SPEAKER: RYUSUKE KANEKI, PRESIDENT AND CEO, UPWARD CO.
MR. KANEKI, OUR PRESIDENT, GAVE A PRESENTATION ON BUILDING A "WINNING PATTERN" IN SALES ACTIVITIES. THE "WINNING PATTERN" IS TO RETURN THE LATEST INFORMATION FROM FIELD SALES TO MARKETING AND INSIDE SALES, THEREBY CLARIFYING THE TARGETING OF THESE TWO DEPARTMENTS, IMPROVING SALES EFFICIENCY, AND REVITALIZING THE SALES ORGANIZATION AS A WHOLE. HOWEVER, IN REALITY, IT IS DIFFICULT TO OBTAIN "CUSTOMER CONTACT INFORMATION" FROM FIELD SALES. THEREFORE, BY USING "UPWARD" TO REDUCE THE AMOUNT OF LABOR REQUIRED TO INPUT BUSINESS MEETING INFORMATION, AND BY ENCOURAGING PROMPT AND ACCURATE INPUT, INFORMATION CAN BE COLLECTED AND ACCUMULATED, AND THIS "CUSTOMER CONTACT INFORMATION" CAN BE FED BACK TO MARKETING AND INSIDE SALES, ENABLING THE CREATION OF A "WINNING PATTERN" THAT CAN MORE CLEARLY TARGET CUSTOMERS. FURTHERMORE, BY REPEATING THIS CYCLE, THE ORGANIZATION CAN IMPROVE ITS EFFICIENCY AND SALES.
UPWARD LECTURE MATERIALS (EXCERPTS)
Event Title: "How to Activate Your Organization with Sales Tech?
~A New Way of Sales Organization to Improve Efficiency of Sales Activities and Increase Sales
Venue : 1-9-2 Otemachi, Chiyoda-ku, Tokyo
Otemachi Financial City Grand Cube 3F
Date : Friday, December 13, 2019 15:30-17:40
Number of visitors : 52
Sponsor : UPWARD Co.
UPWARD CO., LTD. PROVIDES DX SERVICES SPECIALIZED IN SOLVING ISSUES OF FIELD WORKERS WHO VISIT THE FIELD AND CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS, BASED ON ITS PURVIEW OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS AND ACCELERATING THE GROWTH OF COMPANIES AND SOCIETY". BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
UPWARD, Inc., Corporate Group Headquarters, PR Team
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