UPWARD REPRESENTATIVE KANEKI TO PRESENT "HOW DXING THE SALES DEPARTMENT WILL CHANGE THE SALES FIELD? ON "HOW DX IN THE SALES DEPARTMENT WILL CHANGE THE SALES FRONTLINE?

=CEO Kaneki to Speak at Nikkei Industry Newspaper Forum to Be Held in Osaka on 2/25 and Tokyo on 3/3=

UPWARD, Inc. (Location: Chuo-ku, Tokyo; President and CEO: Jo Kaneki; URL: http://upward.jp) will be participating in the Nikkei Industry Newspaper Forum, sponsored by The Nikkei, which will be held in Osaka on February 25 (Tuesday) and in Tokyo on March 3 (Tuesday). He will be presenting specific success stories on how to innovate the sales department's DX under the theme of "Digital Transformation Examples: How Does DX Change Sales Management?"

"UPWARD" Lecture Information

February 25 (Tue), Osaka: https://events.nikkei.co.jp/23271/
March 3 (Tue), Tokyo: https://events.nikkei.co.jp/23283/

To be a speaker at the "Nikkei Industry Forum" held in Osaka on February 25 (Tuesday) and Tokyo on March 3 (Tuesday).

At this forum held in Osaka and Tokyo, our President and CEO, Jo Kaneki, will be lecturing on "Digital Transformation Examples: How Does DX Change Sales Management?"

Traditionally, when companies introduced systems, the best solution was to build a unique system tailored to their operations. However, with the declining labor population and the enforcement of work style reform-related laws, the rapidly changing labor environment has complicated existing systems, making them difficult to operate. The Ministry of Economy, Trade and Industry warns that in five years, we will face the critical "2025 Cliff" due to the aging of corporate IT infrastructure, the end of support, and the retirement of engineers responsible for security. Companies are now facing the challenge of "DX (Digital Transformation = System Innovation)."

On the other hand, work style reforms in the sales department require improved sales productivity. In order to achieve higher sales with limited personnel and working hours, sales activities utilizing digital technology are becoming essential. However, field sales (door-to-door sales) in particular are lagging behind in systematization, standardization, digitalization, and technological advancement. In many sales departments, unrepeatable, person-dependent sales activities continue.

In this lecture, UPWARD will introduce specific examples of "DX in the Sales Department" that greatly changes the way field sales and managers work by providing activity management services that seamlessly link CRM and location information for field sales, displaying various customer information and customer visit activities on a map in real time, and enabling easy activity recording on-site using location information and voice, dramatically improving the productivity of field sales.

"Nikkei Industry Newspaper Forum" Overview

[Osaka Event]

Name: "Nikkei Industry Newspaper Forum"
=Work Style Reform in the Sales Department= ~Improving Sales Productivity with the Use of Digital Technology~
Sponsored by: Nikkei Inc.
Co-sponsored by: Softbrain, Sansan, Asteria, UPWARD
Date: February 25 (Tue) 13:00-17:10 (Doors open at 12:30)
Venue: Nikkei Inc. Osaka Head Office Conference Room (1-4-2 Kouraibashi, Chuo-ku, Osaka City, Osaka Prefecture)
Participation Fee: Free / Capacity: 150

Session 4

Lecture Title: Digital Transformation Examples: How Does DX Change Sales Management?
Lecturer: Jo Kaneki, President and CEO, UPWARD, Inc.
Time: 15:50-16:30 (40 minutes)
Registration: Pre-registration required
Registration: https://events.nikkei.co.jp/23271/
*Deadline: February 17 (Mon) / Lottery if there are too many applicants

[Tokyo Event]

Name: "Nikkei Industry Newspaper Forum"
=Work Style Reform in the Sales Department= ~Improving Sales Productivity with the Use of Digital Technology~
Sponsored by: Nikkei Inc.
Co-sponsored by: Softbrain, Satellite Office, UPWARD, Yappli
Date: March 3 (Tue) 13:00-18:00 (Doors open at 12:30)
Venue: Congress Square Nihonbashi Convention Hall A/B
(Tokyo Tatemono Nihonbashi Building, 1-3-13 Nihonbashi, Chuo-ku, Tokyo)
Participation Fee: Free / Capacity: 200

Session 4

Lecture Title: Digital Transformation Examples: How Does DX Change Sales Management?
Lecturer: Jo Kaneki, President and CEO, UPWARD, Inc.
Time: 15:50-16:30 (40 minutes)
Registration: Pre-registration required
Registration: https://events.nikkei.co.jp/23283/
*Deadline: February 25 (Tue) / Lottery if there are too many applicants